Cookie policy

COOKIE POLICY

Effective Date: 26/02/2026
Last Updated: 26/03/2026
Website: www.zuvve.com

This Cookie Policy explains how ZUVVE PRIVATE LIMITED (“Zuvve”, “we”, “us”, or “our”) uses cookies and similar technologies on www.zuvve.com (“Website”).

This Cookie Policy should be read together with our Privacy Policy, Terms and Conditions, and other applicable website policies.

By using our Website, you acknowledge that we may use cookies and similar technologies in accordance with this Cookie Policy, subject to your browser settings, cookie preferences, and applicable law.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your computer, mobile device, or browser when you visit a website. They help websites function properly, remember your preferences, improve website performance, analyze visitor behaviour, and support advertising and marketing activities.

In addition to cookies, we may use similar technologies such as:

• pixels,
• tags,
• scripts,
• local storage,
• session storage,
• web beacons,
• and other tracking technologies.

For convenience, all such technologies are referred to in this Policy as “cookies,” unless the context requires otherwise.

2. WHY WE USE COOKIES

We may use cookies and similar technologies for the following purposes:

• to enable essential website functions;
• to remember user preferences and session settings;
• to improve website speed, usability, and performance;
• to understand how visitors use our Website;
• to analyze product page views, form usage, and checkout behaviour;
• to support website security and fraud prevention;
• to measure advertising effectiveness;
• to create audience groups for remarketing or retargeting; and
• to improve marketing performance and customer experience.

3. TYPES OF COOKIES WE USE

3.1 Strictly Necessary Cookies

These cookies are necessary for the Website to function properly. They may be used for:

• secure session handling;
• shopping cart and checkout functions;
• page navigation;
• fraud prevention;
• security;
• request management.

Without these cookies, certain parts of the Website may not work properly.

3.2 Functional Cookies

These cookies help remember your preferences and improve your browsing experience. They may be used for:

• remembering your location or serviceability preferences;
• storing language settings;
• saving certain user preferences;
• improving convenience during future visits.

3.3 Analytics and Performance Cookies

These cookies help us understand how users interact with the Website. They may collect information such as:

• pages visited;
• traffic sources;
• device and browser details;
• time spent on pages;
• navigation patterns;
• user interactions with forms and checkout steps.

We may use tools such as Google Analytics for these purposes.

3.4 Advertising and Marketing Cookies

These cookies help us measure ad performance and show more relevant advertisements. They may be used for:

• conversion tracking;
• remarketing and retargeting;
• measuring campaign performance;
• building custom audiences;
• showing relevant ads on third-party platforms.

We may use tools such as Meta Pixel, Google Ads, and related marketing technologies.

3.5 Third-Party Cookies

Some cookies may be placed by third-party service providers integrated into the Website, such as:

• analytics providers;
• advertising partners;
• payment service providers;
• embedded content providers;
• customer support or chat tools.

Their use may also be governed by the privacy or cookie policies of the relevant third party.

4. INFORMATION COLLECTED THROUGH COOKIES

Depending on the type of cookie used, cookies and similar technologies may collect information such as:

• IP address;
• browser type and version;
• device type;
• operating system;
• approximate location;
• date and time of visit;
• pages visited;
• referral source;
• session data;
• ad interaction data;
• conversion-related information.

This information may be collected directly or in aggregated or pseudonymized form depending on the tool and configuration used.

5. COOKIE TABLE

The table below provides examples of cookies and similar technologies that may be used on our Website. The exact cookies may vary depending on website updates, plugins, analytics tools, ad platforms, and service providers.

Cookie Name	Provider	Category	Purpose	Type	Duration
session_id	Zuvve	Strictly Necessary	Maintains website session continuity	First-party	Session
cart	Zuvve	Strictly Necessary	Preserves cart and checkout details	First-party	Session
csrf_token	Zuvve	Strictly Necessary	Helps protect forms and transactions from unauthorized requests	First-party	Session
cookie_consent	Zuvve / Consent Tool	Functional	Saves cookie consent preferences	First-party	6–12 months
preferred_location	Zuvve	Functional	Remembers location or serviceability preference	First-party	Session / Persistent
language	Zuvve	Functional	Remembers language or interface settings, if enabled	First-party	Session / Persistent
_ga	Google Analytics	Analytics	Distinguishes users and measures usage	Third-party	Up to 2 years
_gid	Google Analytics	Analytics	Tracks user behaviour over a short period	Third-party	Up to 24 hours
_gat	Google Analytics	Analytics	Helps manage analytics request rates	Third-party	1 minute
_gcl_au	Google Ads	Advertising / Marketing	Supports conversion tracking and ad measurement	Third-party	Up to 3 months
IDE	Google / DoubleClick	Advertising / Marketing	Measures ad performance and remarketing activity	Third-party	Provider-dependent
test_cookie	Google / DoubleClick	Advertising / Marketing	Checks browser cookie support	Third-party	Short duration
_fbp	Meta	Advertising / Marketing	Identifies browser for ad delivery and remarketing	Third-party	Up to 3 months
fr	Meta	Advertising / Marketing	Supports ad personalization and campaign measurement	Third-party	Provider-dependent
payment cookies	Payment Gateway	Strictly Necessary	Supports secure payment processing and transaction continuity	Third-party	Session / provider-dependent
chat widget cookies	Support Tool	Functional	Supports chat continuity and customer assistance	Third-party	Session / Persistent
embedded media cookies	Third-Party Content Provider	Functional / Marketing	Supports third-party embedded content and related features	Third-party	Provider-dependent

The exact cookie names, duration, and providers may change from time to time depending on updates to our Website and service integrations.

6. THIRD-PARTY TOOLS WE MAY USE

6.1 Google Analytics

We may use Google Analytics to understand how visitors interact with the Website, including page views, session duration, navigation behaviour, and traffic sources.

6.2 Google Ads and Remarketing

We may use Google Ads and related tools to measure ad effectiveness, track conversions, and show relevant ads to users who have previously visited our Website.

6.3 Meta Pixel

We may use Meta Pixel to understand user actions on the Website, measure campaign effectiveness, create audiences, and improve ad relevance on Meta platforms.

6.4 Other Third-Party Tools

We may also use other tools for:

• analytics,
• communication,
• customer support,
• payment processing,
• embedded content,
• performance monitoring,
• and operational improvement.

7. COOKIE CONSENT

Where required by law or implemented on the Website, we may display a cookie notice, banner, or preference management tool.

You may be given options to:

• accept all cookies;
• reject non-essential cookies; or
• manage cookie preferences by category.

If you continue using the Website after seeing such notice, this may be treated as your acknowledgment or consent to the use of cookies, to the extent permitted by applicable law and your browser or preference settings.

8. HOW TO MANAGE OR DISABLE COOKIES

Most web browsers allow you to control cookies through browser settings. You may be able to:

• view stored cookies;
• delete cookies;
• block some or all cookies;
• receive alerts before cookies are stored; or
• restrict third-party cookies.

Please note that disabling certain cookies may affect the functioning of the Website, including:

• login/session continuity;
• cart and checkout features;
• saved preferences;
• user experience;
• analytics and personalization features.

Disabling marketing cookies may reduce personalized advertising, but it may not stop all ads from appearing.

9. THIRD-PARTY POLICIES

Third-party providers whose cookies or technologies may be used on our Website may maintain their own privacy and cookie policies. We encourage you to review the relevant policies of such providers, including those of analytics, advertising, payment, and embedded content providers.

We are not responsible for the independent privacy practices of third parties.

10. DATA RETENTION

Cookies may remain on your browser or device for different periods depending on their purpose and type.

These may include:

• session cookies, which expire when you close your browser; and
• persistent cookies, which remain until they expire or are deleted manually.

Retention periods may vary depending on:

• cookie type;
• browser settings;
• consent settings;
• analytics configuration;
• advertising platform settings; and
• third-party provider rules.

For more information on how we collect, use, and protect personal information, please refer to our Privacy Policy.

11. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our Website, technology, legal obligations, or business practices.

Any updated version will be posted on the Website with a revised “Last Updated” date. Your continued use of the Website after such update constitutes your acknowledgment of the revised Cookie Policy, to the extent permitted by law.

12. CONTACT US

If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact:

ZUVVE PRIVATE LIMITED
Support Email: support@zuvve.com
Grievance Email: grievance@zuvve.com
Address: No. 399/1, 1st Floor, KSM Complex, K. Channasandra, Kalkere, Horamavu Post, Bengaluru, Karnataka – 560043